First Source
Admiral Car Insurance
Started on the frontline of global outsourcing. Learned the rigid mechanics of international compliance, strict QA standards, and legacy enterprise systems for UK-based insurance operations.
I don't just guess keywords; I engineer data pipelines. Backed by the experience of building over 140+ production websites and working within the core Google process, I build growth architectures designed for absolute visibility and aggressive scaling.
I didn’t just wake up and call myself an architect. I ground my way up from the frontlines of global enterprise operations, mastering compliance, high-volume traffic, and core algorithmic telemetry before stepping into leadership.
Admiral Car Insurance
Started on the frontline of global outsourcing. Learned the rigid mechanics of international compliance, strict QA standards, and legacy enterprise systems for UK-based insurance operations.
Expedia & Booking.com
Stepped into the massive scale of global travel tech. Handled operations for the world’s largest booking platforms, understanding high-volume global traffic and rapid customer resolution.
The Google Process
Mastered the core revenue engines of the internet. Deep-dive technical implementation, tag hierarchies, and performance mechanics across Google Ads, Analytics, and GTM.
Marketing Manager
Transitioned from execution to full-spectrum leadership. Unified search marketing, technical SEO, and conversion telemetry with bottom-line business objectives in Bengaluru's tech corridor.
I don't just consult on theory. I have personally coded, built, and shipped over 140 websites.
I engineer data pipelines that provide absolute visibility into user behavior, acquisition costs, and algorithmic indexing.
Programmatic SEO architecture and Answer Engine Optimization (AEO). I structure semantic data and schema markup so modern LLMs (Gemini, ChatGPT, SGE) cite your platforms directly.
Enterprise GA4 integration. Building custom exploration reports, cross-domain tracking, and predictive audience models to accurately measure user lifecycle and lifetime value.
Surgical event tracking without hardcoding logic. Deploying server-side tagging to bypass ad-blockers and ensuring perfect data hygiene between frontend code and the marketing stack.
High-ROAS search, display, and Performance Max campaigns. I connect ad platforms directly to your backend MySQL/CRM for flawless offline conversion tracking and automated bidding.
Deep GSC monitoring. Managing crawl budgets, resolving XML sitemap errors, and optimizing Core Web Vitals to ensure search crawlers prioritize and rank your architecture efficiently.
Marketers rely on developers to implement tracking. Developers often break marketing tags during deployments. As a Digital Architect who knows both, I build the logic engine and the telemetry pipeline in absolute unison.